If you have a business and want to gain more positive reviews, then there are ways to make that possible. Of course, there are so many factors that are all a part of this. The majority of companies that do not make it to the first page of Google ranking do not get organic from potential consumers. That is probably sensible because businesses should be found by consumers.
Aside from knowing how to manage reviews, it is important to attract positive ones that will help boost your sales and rank higher in the search results.
Ask Your Happy Customers to Leave a Positive Review
When you have a customer, you should make all interactions with them positive. You can do this by going the extra mile just to help them. Ask your client to write a review online in order to show their appreciation to your business. You should make the most out of that moment, and ask them to write a review.
Give Incentives When They Leave a Review
If it resonates with your kind of business, you should give them a small incentive to show your appreciation like a coupon, voucher, or discount to submit a review. You should communicate that you are going to give your reward to satisfied customers because they took the time to invest and give feedback regarding their experience.
Automated E-mail Campaign
You might have a notion that sending customers an automated email is like a gambling because you are asking them to write a review through their inbox. If it is an unhappy customer, they will most likely ignore your email or leave negative feedback.
When it is an automated email campaign, you can put filters to remove unflattering reviews
Make it Easy for them to Leave a Review
Whether your customers are satisfied or not, they will not leave a review if it is too much effort. You should give clear links to where you want the reviews to be left. You can also just ask them to write a review using their mobile device or in person. This type of courtesy give customers the idea that you value their time, but it increases the chances of you getting their review.
Highlight Positive Reviews
People should know whenever you just received a positive review. They should be posted on the website or include them when you send an email to customers. You can also consider putting a review widget or an option for them to write direct feedback directly on your website. You can use the screenshots of reviews when you do marketing. You can put them in brochures, videos, and newsletters.
You can even get Facebook reviews by using a review management software because you can attend to the reviews and concerns of customers right away.