Many top brands have built their reputations through well-thought-out marketing campaigns. Some of these campaigns, though executed several years ago, are still fresh in our minds.
Marketing campaigns are time-bound marketing programmes. Moreover, these are aimed at achieving a set objective, which could be enhancing brand awareness or introducing unique brands in the market.
Keep reading to discover some path-breaking marketing campaigns the world has seen.
Coca-Cola — Share a Coke Campaign
First launched in 2011 in Australia, the objective of this campaign was to create a personal relationship with the buyers. The ‘Share a Coke’ campaign lasted seven years and helped the brand connect with its customers.
In this campaign, Coca-Cola replaced its traditional wrapping with stickers saying, ‘Share a Coke with (celebrity). For example, in Australia, the company printed the names of the top 150 celebrities.
Coke’s ‘Share a Coke’ campaign achieved most of its objectives and went on to win several Cannes awards. Moreover, the brand created marketing history with this memorable campaign.
Budweiser — Wassup Campaign
Budweiser’s campaign launched in 1999 and ran till 2002. The first spot aired during the Monday Night Football match. This campaign soon after became a runaway success and spread to all parts of the world. Just after its launch, Wassup became a popular catchphrase, slurring the more recognized, ‘Whats Up’.
Wassup (some say it was Whassup) helped Budweiser become a peppier and friendlier brand. This campaign cut across geographies and cultures and helped people connect easily. More importantly, Wassup connected directly with the brand’s core target group – 21 to 27 year olds.
The Wassup marketing campaign also won several awards, such as the prestigious Grand Clio and the Grand Prix in Cannes.
Apple — Get a Mac Campaign
Apple’s Get a Mac campaign started in 2006 and lasted for three years. Created by TBWA, this television campaign redefined Apple as a computer maker.
The TV ad showed two men: one of them as a Mac and the other a PC. A debate starts between the two, and Mac turns out to be the cleverer one. He is fresh, stylish and has a way with words.
Through this campaign, Apple established itself as a computer that works faster, is smarter, and does various things quickly. Obviously, Apple’s target audience includes a wide range of people, from those who play games at online casinos like platincasino.com through their devices to those who want to use it for work, organisation, their wide variety of apps, and much more.
Pepsi — We Will Rock You campaign
Launched in 2004, this campaign featured musicians Enrique Iglesias, Britney Spears, Pink, and Beyoncé. Pepsi’s We Will Rock You campaign once again brilliantly connected the soda company to music and youth.
The ad shows the three female singers as gladiators who must fight among themselves and entertain Emperor Iglesias. Instead, Pink and her colleagues start singing ‘We Will Rock You’ with Pepsi cans in their hands. Things change dramatically, Enrique Iglesias loses power, and the lions eat him up.
Conclusion
Companies launch marketing campaigns to achieve specific goals. These campaigns have start and end times and are strategic in nature. Some of the most memorable marketing campaigns have come from the companies we just told you, but there are many more like Nike’s ‘Just Do It’, Twix’s ‘It’s time to Deside’, and Old Spice’s ‘The Man Your Man Can Smell Like’. What they all have in common is that they and have connected these brands to buyers in numerous ways.
