As the market of video streaming becomes more saturated, there are likely just a few dominant players, and fresh entrants must be able to view and grab a share in the market. For many years, people believed that content was king; today, new media business valuations show that user experience really pays.
There is no doubt that video streaming is here to stay as streaming for entertainment, streaming for business, even video streaming for government. But, the question is, what will you do to make your video streaming business a huge success?
Improving user experience might be the key, and this is where video galleries come into play. But how can video galleries create a better experience for OTT platform users? Keep on reading.
OTT streaming services keep on growing and becoming exceedingly competitive. OTT app providers now have to look for means to keep users engaged with their OTT platform. The viewing experience is frustrating and confusing; the audience will not stick around. Providing a more customized user experience is as vital as the content’s superiority. Therefore, ensure that if you plan to build an OTT platform, user experience is part of the process.
Today, the routine of watching television has changed, and you don’t just watch something while sitting comfortably on your sofa, on a big screen. Content is viewed at any time and anywhere, and you just require a compatible OTT device linked to the internet.
The biggest objective of the user experience is to allow users to look for the video content they want. In order to do that, it is vital to think of these essential features:
Compatibility: Users cannot access your video content if the OTT platform is not compatible with diverse devices. So, ensure you are compatible with different devices like Android TV, Apple TV, Amazon Fire TV, etc.
Navigation: It does not matter how good your video is; if the people find it hard to navigate in your OTT platform, they will leave your service. Features such as an intuitive search bar or classification by genres and categories will assist you in having a user-friendly OTT platform.
Pleasant UI: There is no doubt that users’ experience should come first; however, a remarkable landing page with easy-to-read typography and well-sorted-out videos will draw the audience’s attention while helping you keep true to your brand. In general, a perceptive and innovative interface will be appreciated by the sure, so make sure to consider that.
Personalization: Connects them to stories they love. Viewers are really more than simply target groups and have different tastes. This is why personalized experience is the norm in OTT apps. With machine learning and analytics, more meaningful watching experiences are being made for us, and we cannot seem to get enough of it.
The user experience design boosts ease of use, usability as well as satisfaction offered in the interaction between your OTT platform and the viewers. Research shows that one-fifth of households stop AVOD subscriptions based on an incapability to look for something to watch.
There are ways on how to provide a good user experience, such as:
Customized Notification Mechanism:
inform them if a show or video is about to begin or that there’s new video content available.
Many Platforms and Devices:
viewing experience in different devices, so the viewers can begin watching a piece of content on one tool and finish on another.
With essential features such as watch together, live chat, and in-player actionable, you are able to make a broader engagement with the viewers.
Keep Relevant to the Audience:
When making a user experience, you must keep the technical knowledge of your target demographic viewers. Some may find having lots of advanced features puzzling. Usability is important here. A good user experience means making it simple for the viewers to sign up, see what they want as well as get to the show.
While a lot of choices can be a turn-off, customizations do wonders for a less tech-savvy audience, assisting in ensuring the interface works for them.
Apart from search and recommendation, there are many other features you can use to boost content discovery. These include profiles and ratings to favourites for diverse users in the family, which make sure parents are not endlessly flooded with cartoon suggestions. Even if the selection of content has been made, there are still a lot of ways wherein the user experience can break or build user engagement.
What role do Video Galleries play?
With video galleries, viewers are able to witness a preview of keyframe videos they are permitted to see. By seeing the choices visually, they are able to know which content they like to see from the video gallery instead of looking for them in other locations with the use of search or navigating to pages.
How to Organize it for the Platform to be Successful?
Video files get added to the video gallery simply by adding them as attachments to comments or feeds or uploading them to folders or teams. Based on the permission of where the video content is uploaded, it will get included in the domain-wide video gallery or limited to the team to which it was uploaded.
There is no doubt that assortment and diversity is the spice of our life. On the other hand, when it comes to the OTT platform, if you don’t have the best user experience or you do not get it right, this variety can also be the major cause of issues and challenges. So, make sure your OTT platform has a good user experience, and video galleries can help you with that. With video galleries, you are able to obtain a good user experience design for your OTT platforms. This also helps in providing users or viewers with relevant content. This can also help in increasing user retention and engagement. This can improve customer experience as well as help you monetize OTT apps more accessible.