Online shopping has become increasingly popular over the last few years; many consumers say they would be happy never to shop in a physical store again! Research shows that nearly 73% of people believe most shopping will take place online in the future. Here are the five top reasons why people shop online and the benefits it offers.
1. There are no crowds or queues
Nothing is more frustrating than trying to shop when a store is overcrowded; everybody hates long queues. Online shopping takes all of that away, so all that is left is browsing enjoyment.
Many people still prioritize avoiding crowds since the pandemic, where online shopping became one of the only ways to shop unless it was for essential purchases such as food. In winter, it’s easier to catch bugs, and many people’s immune systems aren’t as strong as they used to be after years of lockdowns. Therefore, not having to face large groups of people in enclosed spaces can offer a lot of reassurance for people.
Additionally, some people cannot access shops very quickly due to a physical disability or due to suffering from conditions such as anxiety, so online shopping makes everyday activities more accessible.
2. You can shop from anywhere
One of the best features of online shopping is that you can do it anywhere. You can browse, order, and pay for a product within minutes from the comfort of your home, or during your commute to work. Many brands have apps too, so if you regularly shop at places such as ASOS, it’s never been easier.
Many companies also advertise on social media, with platforms such as Instagram and Facebook allowing people to buy directly from shops within the profiles themselves.
3. You can search for specific items
Many shoppers consider themselves as being brand loyal, so if it’s time for a new pair of shoes, they’re likely to return to what has always been their preferred brand, which may be more accessible online.
Online shopping also allows for research on specific items. For example, if you were looking for a luxury handbag, your internet searches might take you to websites such as judithleiber.com.
4. You can find great deals
A recent survey revealed that more than half of U.S. consumers (65%) live paycheck to paycheck. This is even more the case since the pandemic and other major world events, such as the war in Ukraine. Unsurprisingly, many shoppers spend time trying to find the most affordable options or deals. A quick Google search will show a whole deck of products on offer, so it’s never been easier to save money. There are also a lot of tech-forward solutions available that help shoppers save money, such as plugins like Honey and Amazon Assistant.
Online stores also offer incredible savings during significant commercial events such as Black Friday and the Boxing Day sales.
5. You can shop outside of your local area
While supporting local businesses is worthwhile and essential for an area’s local economy, there are many benefits to being able to shop from another state or even outside of America. Sometimes what you’re looking for can’t be sold locally, so online shopping provides access to goods you couldn’t purchase otherwise.